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REPORT
Today the International Exhibition Center successfully organizes and hosts the most popular and large-scale wedding exhibition in Ukraine. Since 2001 we were trying to unite a new-born market of wedding goods and services and to give impulse to its development. Summing up the results of ten years, we can state that we have established an annual tradition as for terms and venue of the most authoritative exhibition project in Ukraine, reflecting the new trend of wedding and evening fashion and also the level of market development of wedding services. From the 14 till 17 of April, 2010 the Anniversary International specialized exhibition "Wedding. Family Fair. Fashion World" was held in the International Exhibition Center (15, Brovarsky Ave., Livoberezhna metro station). 176 firms and companies represented a wide range of commodities and services for the preparation of wedding represented on the exhibition area of more than 3,000 sq.m. This year, the high level of stand presentations was demonstrated by all exhibitors. Each was provided with its own unique wedding story - romantic and exciting. A lot of experts and visitors could get acquainted with new wedding and evening fashion, exclusive services of the organizers of celebrations, wedding agencies, photo and video studios, handicrafts, beauty salons, master florists, interior designers, restaurateurs, confectioners and transport companies. Manufacturers and authorized distributors of wedding and evening gowns, wedding salons presented to guests and visitors with the latest developments of local designers, innovations in the European fashion, new brands and existing brands provided by 23 ukrainian and foreign companies, among them - "MAXIMA TM", "Honeymoon" , "Grikon", "Inta», «WESTA trading», «Fairy», «Slanovskiy», Fashion House "Junona", "Nataly Fashion», «DIVINA SPOSA PARIS», «WEDDING FASHION GROUP», «Madonna", "Bolero", "Interstyle", "Vereneya", "Julita", "Grand Azhur", "Anabel», «MARY ALEX», «Happiness", a Dutch firm "Modeca", etc. The range of services from "A" to "Z" in organizing and hosting of wedding celebration were demonstrated on a professional level by workshops, studios and wedding agencies ( Pavel Koronin Studio - Impressive, "Alex's Disco-Center", Michael Goryainov Event-Studio, "Gulyai Dusha"," Show-Poberi", "Elite","Sky Studio", "Tango", "Gorod Prazdnika”, Art-studio "Mirror", "Holidays Studio", "Dance Heads", "FANTAN", "Retro Boom","KN – Group" , “Grand Events", "Event Chic", etc.) Decoration of the wedding ceremony with flowers, drapery fabric, ribbons, balloons, various accessories, candles, and painted glasses, arches for visiting ceremonies, bouquets and boutonnieres were presented by decorators and florists - Design Studio "Akvarel", "RA Studios","Mango-Art»,“Exotic Flower“,«BAVARI »,«AngelFlowers »,«AMRITA-LENI »,«Foxy”, “Comforta TM“, «BERRY», etc. Exhibition program was full of spectacular events: performances of showmen and talented artists, creative teams (a popular Ukrainian singer Petya Chernui, pandora player Valentin Lysenko, singers Alena Donets, Svetlana Ryzhova, Diana Bilovayn, violinist Vladimir Trofimov, singer Pavel Koronin, Dj-Karlson, duet "Anna – Maria", Studio of Fashion "Marіn Models", VIA "Retro-Boom", the string quartet "Virtuoso", children's variety theater "Alice", under the leadership of Honored Artist of Ukraine Tatyana Piskareva, show-ballets "Art-Transit , La Rouge " etc. The theatrical wedding ceremonies in the european and national styles were demonstrated by creative workshops "Gorod Praznika", "Sky Studio", "Gulyaj Dusha","Show-Poberi", Club of Kiev hosts. The atmosphere of good mood was given to viewers by hosts of the show - charismatic Yarina Solnechnaya (Creative Workshop “Gorod Prazdnik") and a professional showman, Alexander Gray (Art Studio "Mirror"). Traditional show of wedding and evening fashion "Magic Image of a Bride " was the apogee of the program. It showed modern trends in wedding and evening fashion for the year 2010. Guests of the exhibition had the possibility to see collections of leading bridal salons and copyrights studios ("MAXIMA TM", "Grikon", "Honeymoon", newcomer to the exhibition "Fashion Natalie," the company "Modeca" (Netherlands) - one of the leading manufacturers of wedding and evening gowns in Europe. Visitors had the possibility not only to see wedding cakes of the best confectioners but also to taste them. Its skill and virtuosity to create sweet masterpieces shown during the show-program confectionery "Creme Caramel", "Shantimel", studio of weddings and celebrations "Tango". Partners of the show-program: stage design: - Studio RA. (Drapery fabrics, wedding design) production of commercials, photo, video support of the exhibition: hosting of the show program: - Yarina Solnechnaya (Creative Workshop "Gorod prazdnika") Within the framework of the exhibition following events were held: WEDDING PHOTOGRAPHY CONTEST A highly artistic and reportage wedding photography was shown by wedding photographers who took part in the Wedding Photographer Contest (Co-organizers on preparing and holding of the photo contest, the creators of commercials of the exhibition, photography, video support of the exhibition, information sponsors "Dedkoff Production Studio»). General information partner "Bride & Groom", Journal Organizers are sure that the annual holding of the Wedding Photography Contest shall unite the wedding photographers, will give them a great opportunity to demonstrate their skill and style, will enable future newlyweds to get information on the most popular and creative masters of image and video. CONTEST OF WEDDING AND EVENING STYLE Jury of the contest was composed of: Extensive promotional campaign with the support of the media partner of the exhibition of the magazine "Zhenikh&Nevesta” (Groom & Bride), and numerous professional, radio, television, Internet portals and news agencies, has allowed a wide range of professionals and businessmen, whose business is directly connected with the industry of wedding celebrations, as well as future newlyweds read a whole range of wedding products and services. The structure of visitors: Experts on the declared theme of products and services -44%: Unfortunately, same as in other segments of the Ukrainian market in the exhibition business, quite often there are exhibitions for one day, having the same subject and passing in the same period. These projects provide a flow of customers and visitors from other people's intellectual efforts. Our exhibition project faces this problem not the first year. But today, we can say with confidence that, despite some minor short-term costs of the existence of clone exhibitions imitating our project, the credibility of our exhibition activity remains unchanged and continues to strengthen. It should also be noted that the International Exhibition Center is the largest exhibition operator, with a developed infrastructure, with rich experience in organizing and holding specialized exhibitions. Project organizers will be pleased to welcome participants and guests at the 11th International specialized exhibition "Wedding. Family Fair. Fashion World - 2011 " which will be held at the International Exhibition Center from 7 to 10 April 2011. 
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